Privacy Policy (for www.dadsstillinit.com) Effective date: [26/05/2025]
1.
Who we are
This website is run by Andy Fullard, sole trader operating under the name
Dads Still In It.
Our website address is:
www.dadsstillinit.com.
You can contact us at:
Email: andy@dadsstillinit.com
Business Address: First Floor, Swan Buildings, 20 Swan Street , Manchester , Greater Manchester M4 5JW
What personal data we collect and why
2. What personal data we collect
At Dads Still In It, your privacy matters. This page explains what data we collect, how we use it, and what your rights are.
We’re based in the UK and comply with the General Data Protection Regulation (GDPR). This policy also covers visitors from other countries, including the US, EU, and beyond.
We collect the following data:
Your name and email address (when you sign up to our emails or contact us)Website usage data via Google Analytics (e.g. pages visited, time spent, device used)Email engagement (opens, clicks via ConvertKit)
Potentially: ad tracking data (via Meta, TikTok, or Google Ads pixels)
We do not knowingly collect data from children under 13.
3. How we use your data
We may use your data to:
Send you newsletters and content you’ve signed up for
Improve our website and content based on how people use it
Respond to your messages or comments
Analyse trends and performance (via analytics tools)
If ads are running: track conversions and optimise targeting
We’ll only send you marketing emails if you’ve actively opted in. You can unsubscribe at any time using the link in the email.
4. Legal basis for processing your data (GDPR)
We process your data under one or more of these lawful bases:
Consent – when you give us permission (e.g. signing up for emails)
Legitimate interest – to understand how people use our site and improve it
Contract – if you buy something from us in future5. Cookies and tracking techWe use cookies to:
Track site usage (via Google Analytics)
Improve user experience
Enable retargeting ads (via Meta, TikTok, Google Ads pixels – if active)
You’ll be asked to accept or decline cookies when you first visit.
6. Third-party services
We may share data with trusted tools to help us run the site. These may include:
ConvertKit – for email marketing
Google Analytics – for website tracking
Meta / TikTok / Google Ads – for advertising (only if pixels are active)
Hotjar – may be used in future for UX feedback
These services may store your data in the US or EU under secure transfer protocols (e.g. SCCs).
7. How long we keep your data
We keep your data only for as long as needed – typically:
While you're subscribed to our emails
For analytics: usually 14–26 months via Google Analytics
If you make a purchase in future: for as long as needed to comply with tax laws8. Your rights under GDPR
You have the right to:
Access your personal data
Correct or delete it
Withdraw consent
Object to processing
Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To take action, contact us at andy@dadsstillinit.com.
9. Changes to this policy
This policy may be updated. We’ll post the updated version on this page.
